In an announcement that stunned everyone in the wireless communications industry, Verizon WIreless has just announced that customers will be able to use any application and (almost) any device on the carriers network, starting early next year.
This is amazing news, as Verizon Wireless has always kept a very firm grip -- more so than any of the big four carriers -- on what services and devices its customers could access. This move means that America's wireless business is going to change, soon, and in big and very wonderful ways. According to Verizon's press release this is what's going to happen: In early 2008, the company will publish the technical
standards the development community will need to design products to
interface with the Verizon Wireless network. Any device that meets the
minimum technical standard will be activated on the network. Devices
will be tested and approved in a $20 million state-of-the-art testing
lab which received an additional investment this year to gear up for
the anticipated new demand. Any application the customer chooses will
be allowed on these devices.
This new option goes beyond just a change in the design, delivery,
purchase, and provisioning of wireless devices and applications. One limitation is that customers will have to use phones based on CDMA
technology, rather than GSM.
“This is a transformation point in the 20-year history of mass market wireless devices – one which we believe will set the table for the next level of innovation and growth,” said Lowell McAdam, Verizon Wireless president and chief executive officer. “Verizon Wireless is not changing our successful retail model, but rather adding an additional retail option for customers looking for a different wireless experience.”
The press release goes on to explain that Verizon Wireless "will continue to provide a full-service offering, from retail stores where customers can shop, to 24/7 customer service and technical support, to an easy-to-use handset interface and optimized software applications."
Many kudos to Verizon for making the first step to unlock and unblock America's wireless phone system.
